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adwords-performance-targets-editing
Ad Performance Data

Gain detailed metrics for each ad click, including the number of clicks, impressions, conversions, click-through rate (CTR), and cost-per-click (CPC). This information helps you understand how well your ads are performing and where improvements can be made.

Conversion Tracking

Track the effectiveness of your ads by checking whether a click resulted in a conversion. Retrieve detailed conversion data such as conversion type, value, and time, allowing you to measure the success of your campaigns accurately.

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Campaign & Ads Group Information

Understand the context of each ad click by retrieving information about the campaign and ad group associated with the clicked ad. This includes campaign name, ad group name, budget, bidding strategy, and targeting criteria.

Keyword Data

Identify which keywords triggered the ad click. This data includes keyword text, match type, and keyword status, helping you refine your keyword strategy for better performance.

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Understand how each click is attributed to conversions with details about the attribution model used. This includes models like last click attribution and time decay, providing a clearer picture of your ad’s impact throughout the customer journey.

Attribution Model Used
Last Click Attribution
Time Decay Model

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adwords-performance-targets-editing

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