Google Tag Manager
At Artificial Emotions, we leverage the power of Google Tag Manager (GTM) to provide comprehensive tracking and analytics solutions. Our GTM services enable businesses to effectively track events, implement custom code, and utilize server-side tagging to enhance data accuracy. Here’s a detailed look at how our GTM expertise can benefit your business.
Ad Blockers
Reduced Ad Blocker Impact: Circumvent ad blockers for more accurate data collection.
Enhanced Performance
Enhanced Performance: Improve website performance by offloading tracking scripts to the server.
Server-Side Tagging
Get in touch with us today to learn more about our GTM services and how we can help you achieve your business goals.
Custom HTML, CSS, and JavaScript in GTM
• Add custom scripts to enhance website functionality.
• Style your tags with custom CSS for a seamless integration.
• Implement advanced tracking and personalization with JavaScript.
EVENT TRACKING
• Track specific user interactions like button clicks, form submissions, and more.
• Set up triggers and tags in GTM to capture these events accurately.
• Push data to data layers for comprehensive tracking and reporting.
CONVERSION TRACKING
• Track conversions effectively by integrating GTM with HubSpot.
• Set up custom conversion tracking to measure the success of your campaigns.
• Utilize data layers to capture detailed information about user actions leading to conversions.
ENHANCED ANALYTICS
• Use GTM to set up advanced analytics and tracking configurations.
• Integrate with HubSpot to collect and analyze data in one place.
• Gain actionable insights to refine your marketing strategies.
Tag Manager Is More Useful Than You Think
Our expertise in using GTM means we can efficiently create, test, and optimise popups to enhance user engagement on your website. We utilise GTM’s robust features—triggers, tags, and variables—to tailor popups to your specific needs. Triggers determine when and where the popups appear, tags define their content and functionality, and variables enable personalization based on user behavior and other data points. By partnering with us, you gain access to advanced data-driven strategies to maximize the effectiveness of your popups, improve user experience, and gain valuable insights into user interactions. Let us leverage GTM to boost your marketing efforts and drive meaningful results for your business.
With GTM, we can track various user interactions on your website. For example, we can monitor when an embedded form is completed, providing valuable insights into user behaviour and conversion rates.
Custom Code Implementation
Our team can also utilize GTM to add custom HTML, CSS, and JavaScript to your website. This allows for dynamic enhancements without directly modifying your site’s codebase. A common use case is implementing pop-ups to engage users effectively.
Custom HTML, CSS, JS: Easily inject custom code to enhance functionality.
Pop-ups and Modals: Create engaging pop-ups to capture user attention.
Seamless Integration: Ensure custom code works seamlessly with existing site elements.